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BuildAppeal - Renovation Reimainged

We're making home remodels accessible and delightful.

Here's our story and our mission.

2800+ projects

Planned, designed and built by our core team

Award Winning

Our design is recognized and published nationally

44+ years

Experience in design and construction

5-star reviews across sites like Google & Houzz

We're fun, relentless and unique.

We're Different.

We're fun, relentless and unique.

Our experience has allowed us to make design and construction fun, seamless, and stress-free for our clients. While renovation challenges are inevitable, our strength lies in overcoming them. Our communicative staff provides solutions, ensuring your understanding of all options for optimal decision-making.

How BuildAppeal was born.

Our History

How BuildAppeal was born.

For 15 years, Lisa Bell Design Group (LBDG) has led high-end finishes and remodels in California and Texas, crafting prominent homes in LA and Orange Counties. Expanding their reach, they began offering affordable, quality remodels to local investors. Their streamlined process excels in managing projects from any distance, leading to the birth of BuildAppeal. This venture aims to serve clients nationwide, integrating their unique location, vision, design, budget, and expectations into superior designs. Powered by the internet and a versatile business model, BuildAppeal transforms individual styles and dreams into reality.


Meet the team.

Combined, our team has more than 5 decades of experience and we have built/remodeled more than 5,000 homes. Here’s our leadership team that started it all.

Lisa Bell

Co-Founder & Chief Designer

Alex Del Toro

Co-Founder & CEO

Nelson Keating

Co-Founder & CPO

Our Pro Partner Network.

Our Pro Partner Network.

Behind every great design and construction firm, are the hard working subcontractors and team members. We invest in our partners by providing them with resources to run their business; from draw advances to templated forms and notices, our extensive offerings ensure that our partners can spend less time in the office and more time doing what they are passionate about.

We'd love to get to know you.

Schedule a free 30m consultation with us to chat about your next project.